Intel -- Leap Ahead
Intel may still be "inside" but the chipmaker is taking a leap ahead in the New Year with a new branding strategy. That is, Intel is adding to its ubiquitous brand "Intel Inside" with a new tagline: "Leap ahead."Intel formally announced the changes on Tuesday as part of a move to market itself as a platform provider with offerings like Centrino technology for notebook computers and Viiv for home entertainment PCs.
"This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences and strengthen our overall position in the marketplace," ~Eric Kim, Intel's chief marketing officer.
That's not the only change Intel is making. The company is also removing the dropped "e" from its logo. And, taking a page from AT&T's latest logo, "Intel" will now appear in lower case. These mark the first significant changes to Intel's branding in nearly 40 years.
The "Leap ahead" tagline will appear under a simplified "Intel Inside" sticker on PCs. Intel's marketing program that subsidizes PC makers who use Intel chips and stickers will continue in the new era of the company's branding.
However, the Pentium name will change in some applications. Intel will dub its mobile computer processors "Core" instead of Pentium M. Core Solo will now describe processors with a single computing engine, and Core Duo for chips with two engines. Some believe Intel will eventually retire the Pentium name altogether. The brand was introduced in 1993.
After Intel Centeino in 2003, Viiv, its next major platform launch, is expected in early 2006. Viiv targets the home entertainment PC market.
Posted by Rashid
1 comment(s):
Good article about Intel future plans. Pakistani market is also dominated by Intel and the peoples in Pakistan have very low interest in these ting. Good article.
By
Anonymous, at
Tuesday, January 06, 2009
Post a comment
<< Home